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Avoid the mistakes that kill 80% of new salons in the first year.
Wednesday, 13 May 2026 at 11:04 · 60 min
The Hidden Risks of Opening a Salon Right After a Course
After completing my course, I returned to my hometown, excited to open my first salon. My father and I started planning how to build a small shop, and looking back, I made so many mistakes that I don't even know where to begin.
We had some skills to do it ourselves, but there was one major problem: we had no money. Even buying the cheapest materials was a challenge. It took nearly two years to complete. And when it was done, I had unknowingly built the most energy-inefficient salon possible.
But the biggest problem wasn't the poor insulation or the cheap equipment. It was the location.
Opening a salon right after finishing a course is a romantic idea, but in reality, it often leads to failure. It's not just about having a shop — it's about having the right experience, knowledge, and location.
“It's good to learn from your mistakes. It's better to learn from other people's mistakes.”— Warren Buffett
What if I told you that 80% of new salons fail within the first two years? Are you prepared to be part of the successful 20%?
What if I told you that 80% of new salons fail within the first two years? Are you prepared to be part of the successful 20%?
Gain Experience Before Opening Your Own Salon
Before rushing to open your own salon, don't make my mistake. Do everything possible to secure a job in a large, high-traffic salon, spa, or wellness center with an experienced team.
Pay attention to every detail: How deliveries are handled. How the reception operates. How the manager, receptionist, and owner interact. These small insights will teach you more about running a business than any book or course.
Understanding the hidden risks of opening a salon right after training.
Assess the Real Cost of Investment
Before starting, make a detailed calculation of all necessary expenses:
Principle
Never start with the bare minimum — lack of funds in the first months is one of the main reasons businesses fail.
What specific steps have you taken to prepare for opening your salon?
“What specific steps have you taken to prepare for opening your salon?”
Location: The Most Critical Decision
One of the biggest mistakes people make is choosing the cheapest possible location, thinking they are saving money. In reality, a poor location can cost you your entire business.
Imagine two rental options: A prime location with a £2,000 rent and a low-traffic location with a £500 rent. At the high-traffic location, even without existing clients, you may get 3-5 walk-in customers per day, generating around £100 daily. Over 25 working days, that alone covers your rent.
At the low-traffic location, you may have zero walk-ins. The only visitors might be friends checking out your new place.
Principle
A good location isn't an expense — it's an investment in automatic marketing and long-term profitability.
Analyzing all costs associated with opening a salon.
Walk-In Clients Are Your Growth Engine
Your business cannot survive only on existing clients. Growth comes from new customers. Even if 100% of your clients follow you to your new salon, if no new clients come in, your business will stagnate.
A prime location ensures daily exposure to potential customers, while a low-traffic location requires expensive advertising just to be noticed.
Understanding profitability beyond just being busy.
Calculate your services' pricing effectively using our Price Calculator tool.
How did you choose your salon's location? What factors influenced your decision?
“How did you choose your salon's location? What factors influenced your decision?”
What is your current average rebooking rate?
What is your current average rebooking rate?