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How Funky Became Bigger Than My Name
A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is. — Scott Cook, co-founder of Intuit
When people think of your business, they should instantly associate it with quality, experience, and authority. This is how I turned "Funky" into something much bigger than just a nickname — it became a movement.
At one point, almost no one knew my real name. Even those who did still called me Funky. I didn't just run a brand — I lived for it.
I was obsessed with having the perfect business card and always carried them with me. Even when I went out clubbing, I would hand out my cards to everyone. Sometimes, after a few drinks, I forgot who I gave them to — until people reminded me! 😂
I'll never forget the moment I sat in a meeting with a general manager of a luxury hotel. On his desk was a flimsy, nearly transparent flyer from the previous candidate.
Meanwhile, I walked in with a 20-page luxury brochure — professional photos, premium styling models, top-tier equipment, and step-by-step beauty rituals.
The general manager had no choice but to say yes.
Many people think that to get into high-end locations, you need connections or a big budget. But the truth is, branding and professionalism can get you further than money ever will.
When your brand looks premium, clients and partners will assume you belong in premium locations.
Make your brand so attractive that people want to show it off. These clients don't just visit your salon — they brag about it online, tag your business, and share their experience. They're marketing your salon for free.
Talented professionals want to work for a brand that people recognize and respect. They don't want to be associated with unknown, struggling salons. The stronger your brand, the easier it is to attract and retain high-quality professionals.